Harrogate Christmas & Gift show: Hall G, Stand G15
Fresh from celebrating their centenary in 2024, magical festive decoration company Weiste are once again heading for Harrogate. Product Director Johanna Weiste spoke to CinJ…
An iconic Christmas company with envied product design expertise and family history at its heart. That’s how many of Weiste’s loyal customer base would describe this heritage brand.
Founded back in 1924 in Helsinki by newsagent Kalle Weiste who saw a gap in the market for beautiful festive decorations and started manufacturing his own, more than a century on and Weise still lead the Christmas design pack. They will also once again be delighting customers at Harrogate Christmas & Gift and Christmasworld in Frankfurt.
“Weiste is known as the supplier of the best and most innovative tinsel garlands in the market”
“Weiste’s own product design has been at the heart of our story from the beginning,” Product Director, Johanna Weiste explains. “Finnish winter nature is an endless source of inspiration for us and the snow, ice and forest animals have inspired many of our unique winter themes.
“Weiste is known as the supplier of the best and most innovative tinsel garlands in the market. They are designed and produced in Finland in Northern Europe and are of the highest quality. Each year new, exciting cutting-edge designs are created and the available colour palette is just stunning.
“Back in 1924 tinsel was among the first decorations manufactured by Weiste. Even though our range of products has grown enormously from those days, tinsel has remained as popular as ever.
“Our mission to bring joy to people has also remained the same for a century. 100 years later Weiste is still a family enterprise run by the third and fourth generation and our values, craftsmanship, innovative, stability and trustworthiness reflect our everyday work ethic.”
Weiste’s latest innovative Christmas decorations that visitors to Harrogate can look forward to seeing, are made from eco-friendly, environmentally responsible materials. In fact, Johanna says Weiste are ‘industry pioneers’ in the use of these bio-based material technologies.
“We’re looking forward to showcasing our tinsel garlands at Harrogate, together with our high quality baubles made in Finland. They are available in a range of fascinating colours, both in 65mm and 85mm, as well as in larger decorator sizes, from 95mm to 250mm.
“We will also bring over our famous mice and furry friends collection together with the best parts of our glass collection. And our eco-range filigrees will also be presented at Christmas & Gift.
“I personally love testing out Weiste’s new colour options and experimenting with how to put them together on my Christmas tree at home. But then being able to change all the decorations on my tree each year is a professional benefit!”
For more information visit: www.weiste.com/en
