Harrogate Christmas & Gift Show: Hall Q, Stand Q1
Smart Garden Products is known for its glittering festive Three Kings collection which has everything to decorate home and garden, but they’ve also been focused on seasonal expansion. Sarah Welsh spoke to MD Jonathan Stobart…
How successful was the 2024 the Harrogate Christmas & Gift Show for SGP?
We had a great show last year – but we say that every year! Our stand was rammed full of visitors throughout the duration of the show, the result of which is that we are looking at taking an extra day at the Harrogate this year. The acid tests were the reaction to the new products showcased and the resultant order book, both of which exceeded expectations. We are looking to further build on that success for 2025.
“Visitors will see over 600 new Christmas products covering a wide selection of subcategories, as well as extended Seasonal Autumn and Halloween ranges and not forgetting Christmas Pet products. We have been very busy!”
What sort of products and ranges can we expect to see showcased this time?
Visitors will see over 600 new Christmas products covering a wide selection of subcategories, as well as extended Seasonal Autumn and Halloween ranges and not forgetting Christmas Pet products. We have been very busy!
Tell us a little bit about your most exciting new arrivals?
There isn’t enough space to adequately describe the excitement! From Lighting to Tree Décor, Plush to Nutcrackers, for starters, we have a wealth of new designs and colours, as well as completely new lighting technology. Regular Three Kings customers would be surprised not to see new families of plush figurines and gonks and they will not be disappointed – to give a little clue, there has been a bit of ‘fowl play’ in this area! Our biggest expansion however is within Tree Décor where we are introducing over 200 new options – ornament overload!
What trends/colour themes are going to be big for SGP for next Christmas?
We are launching several completely new categories for 2025 and many of these, such as Clips, Stems, Bows etc have a wide selection of designs and colours to cater for all tastes and enable consumers to match disparate colour themes. Some items are being launched for Christmas although will also have year-round appeal, such as our Winged Décor collection of beautiful feathered birds, owls and peacocks.
Have you continued to expand into Autumn and Halloween?
Yes, last year was our first foray into Halloween and we were thrilled with the reaction, which has prompted an appreciable expansion for 2025 – but nothing too scary! Interest and sales of our Seasonal Autumn collection continue to grow year on year so there will be a good quota of newness in this area too.
Sounds like you have a few surprises up your sleeve! Anything else we’ve missed?
Well, it wouldn’t be Smart without a few surprises! Our Showroom has been open since early December and we have enjoyed a constant flow of visitors, feedback from which has already prompted some late additions to the range. For more detail, well you’ll just have to come and see for yourselves.
For more information visit: www.sgpuk.com
