Harrogate Christmas & Gift show: Hall Q, Stand Q15

The latest innovation from The Seasonal Group is taking customers to new heights. And the team can’t wait to spread the magic at Christmas & Gift…

The Seasonal Group has been designing, manufacturing and supplying magical animatronics, displays, decorations and virtual reality rides to customers worldwide since 1998.

And the latest innovation from the company promises to not only bring the magic of Santa’s Lapland to life but also offer an incredible return on investment for businesses seeking to elevate their Christmas experience. Enter ‘Santa’s Enchanted Elevator.’

Launched last year, this isn’t just an attraction, but a game-changer for leisure destinations, theme parks, shopping and garden centres. The elevator is easy to install and operate, making it a smart addition to any Santa meet and greet or grotto experience. And with an initial investment of just £24,500, Seasonal Group’s customers have reported record returns on investment during the last festive period.

Long-standing customer of the group, Goulding’s Garden Centre, located in the Clyde Valley, Lanarkshire, easily integrated the magical experience into their Christmas events.

“As our vision was a journey to meet Santa Claus, we knew our own event couldn’t accommodate it in this way but knew we would figure out a way to introduce it at our Winter Wonderland,” George Goulding says.

“And the best part? The earning potential. With an average daily income of £2,000, businesses can see an impressive £60,000 in potential earnings over just 30 days of operation during the Christmas season”

“It was decided we would locate the attraction within the funfair area, where it would be set up as a trip to Santa’s home, and visitors would then be able to have a personal meet-and-greet with Mrs. Claus. We are delighted to say this has been extremely popular.”

 Their experience with The Seasonal Group doesn’t end with the elevator either. “As a long-term customer, our Wonderland Walkway is filled with five sets of animatronics and over 50 moving characters throughout the journey to see Santa. These have always been a favourite with our visitors. The elevator has just enhanced the magic we offer even further.”

For businesses the elevator offers an extraordinary opportunity to boost footfall and customer engagement. The experience is simple to set up, requiring only three people and a couple of hours to install within a 2.4m² footprint. This ease of use means it’s accessible to a wide range of businesses, from small local attractions to large-scale festive events.

And the best part? The earning potential. With an average daily income of £2,000, businesses can see an impressive £60,000 in potential earnings over just 30 days of operation during the Christmas season. 

The success of ‘Santa’s Enchanted Elevator’ is evident in the financials, as well as in the joy it brings to families. The ease of integration, combined with its potential to attract visitors and boost revenue, makes it a must-have for any Christmas attraction looking to stand out in a crowded market. It’s guaranteed to leave guests of all ages spellbound.

The Seasonal Group has once again proven that Christmas magic isn’t just for families—it’s a thriving business opportunity, too. 

Rheanna Sorby, Head of Design at the Seasonal Group, adds: “We are so proud to bring this incredible product to market and have enjoyed seeing our clients revel in the success and reap the rewards of the elevator. 

“With unprecedented sales in 2024, we are already taking pre-bookings for 2025. It’s so rewarding, seeing the viral videos, social content and how our customers are keeping the magic of Christmas alive across the globe.

“With Halloween content already in the making, 2025 is sure to be another record year for the elevator allowing our customers to have two bites of the cherry if they run a scare experience too.”

For more information visit: www.seasonalgroup.co.uk