Keel Toys is inviting visitors to Harrogate to once more step into a world of magic and sustainability with their beloved brand. Head of Design Patrick Downs told CinJ what’s in store…
Bringing enchantment and innovation to life at the same time can be a tall order – but not for Keel Toys.
Known for being an eco-friendly, trailblazing brand, the team can’t wait to invite customers old and new alike to preview and pre-order the completely new 2025 Keeleco Halloween, Winter and Christmas ranges at the Harrogate show.
“Christmas & Gift is always such an important event for Keel Toys,” Head of Design Patrick Downs explains. “It’s the first trade show of the year and helps create the perfect start to what we hope will be a successful 2025. And of course, it’s the first time these ranges will be shown to customers.”
Leading the way with Keeleco
As a brand Keel Toys is known for pushing the boundaries of design and sustainability. Its mission as a company is simple – create products that are not only softer and more beautiful but also kinder to the planet. Keeleco is a groundbreaking collection made from 100% recycled materials.
Each toy in the collection is crafted from 100% recycled polyester derived from plastic waste, giving it a second life and also reducing energy consumption. And every detail reflects Keel Toys’ commitment to a greener future, from FSC-certified hangtags to recycled shipping cartons sealed with paper tape.
A Sustainability Milestone
“Since launching Keeleco five years ago, we’ve recycled over half a billion water bottles (as of end of 2024 stock production),” says Patrick. “And with more than 500 products in the range and counting, we’re just getting started.
“At the Harrogate Christmas Fair you’re invited to preview and pre-order over 100 brand-new items, including expanded Christmas and Halloween collections.”
“At the Harrogate Christmas Fair you’re invited to preview and pre-order over 100 brand-new items, including expanded Christmas and Halloween collections”
Committed to a Greener Future
In addition to Keeleco, sustainability is at the heart of everything Keel Toys does. From installing more than 300 solar panels and transitioning to electric vehicles at the company’s Kent headquarters, to supporting its manufacturing partners in adopting solar power and heat recovery systems.
Exclusive Seasonal Collections
Patrick says Keel’s reimagined seasonal ranges also highlight the cutting-edge in fabric innovation. “Featuring luxuriously soft eco-friendly fabrics, our festive reindeer, penguins, and huskies are simply irresistible,” he says. “Add whimsical charm to your shelves with soft toy treats like a plush yule log and Christmas cake, or bring some spooky fun with Halloween bats, spiders, skeletons, and pumpkins.”
Introducing Bag Charms & Snackies
Also on show at Harrogate will be the most comprehensive collection of bag charms on the market, from Keeleco Sealife and Wildlife to jungle cats and farm animals. They all include a premium metal clip and exclusive Keel Toys logo spinner.
But for something deliciously different meet Snackies, a beautifully quirky range of food-themed characters like Franco Fries and Pablo Pizza. Made from an exclusive tousled
recycled fabric, these collectibles also come in Love Bites versions with sweet slogans like ‘Love You a Latte’ on Carlos Coffee.
Flower Bobballs and Puppy Love
Building on the success of Plant Bobballs, Keel is also launching adorable Flower Bobballs, perfect for year-round gifting and featuring daisy, sunflower, tulip and bluebell designs.
“Meanwhile our new Puppy Love collection showcases standing and sitting pups complete with collars and leads, all crafted from innovative recycled fabrics,” Patrick adds.
