Premier’s collaboration with The National Tree Company® continues to thrive, cementing their position as leaders in the artificial Christmas tree market. By combining the exclusive distribution of National Tree products with their own successful Premier Tree Company® range, Premier offers the most comprehensive artificial Christmas tree collection in the UK.
Seemingly, the UK taste for trees closely mirrors trends seen across the Atlantic. Whereas in the European mainland they favour a more minimalistic Alpine look for their Christmas trees, the British and American customers prefer a more classic A-frame tree with a high tip count. The National Tree Company® is one of the best-known tree brands globally and indeed caters for this type of demand.
Typically, National Tree® branded products are aimed at the higher-end market, where demand continues to grow year on year. Consumer expectations for quality and value are met through both Premier and The National Tree Company® product ranges, which also include wreaths and garlands.
Newberry Spruce – star of the collection
The Newberry Spruce is the bestselling artificial Christmas tree offered by Premier and The National Tree Company®. Featuring a full silhouette with a wider base, a rounded 360-degree PE tip, and a pre-lit version. National Tree pre-lit trees are crafted with an innovative “loop construction” that ensures every bulb is perfectly positioned, creating an unparalleled illuminated experience.
In addition, National Tree products incorporate cutting-edge features that set them apart. The exclusive “Real Feel®” tip technology, moulded from real trees, replicates intricate details found in nature, offering a lifelike appearance unmatched in the industry.
A Thriving Market for Premium Artificial Trees
Despite broader market challenges in the previous year, the artificial Christmas Tree market has absolutely thrived in 2024 specifically with higher ticket priced items. Alongside what has been a great sell through in the last Christmas retail season, this should ensure that sales of National Tree products will continue to grow in 2025.
As the market continues to grow, Premier and The National Tree Company® remain steadfast as your trusted partners for exceptional artificial Christmas trees in 2025.
To visit our showroom please call 0208 624 5555, email sales@premierdec.com or visit our website www.premierdec.com
