It is that time of year again where I make my annual (and very much anticipated) visit to the Premier Decorations showroom to peruse their latest offers and soak in what has been and continues to be an enlightening experience on how to sell Christmas effectively.
The revamped layouts of Premier’s impressive showrooms, introduced a couple of years ago, continue to excel in showcasing products as well as providing ease of navigation for customers. The Ruislip showroom retains this key philosophy and the new innovations that hit upon entry are, once again, market leading and well poised to make a significant retail impact.
Before diving into the products, I had a brief chat with Managing Director John Athwal about the year gone by and his vision for the future. John mentioned how positively retail seems to have gone for the UK Christmas season in 2024. Trade customers have been able to clear a lot of stock as retail demand is high. This should hopefully manifest into a good year for the trade in 2025, following a couple of challenging seasons. John also highlighted ongoing global shipping challenges due to conflicts in the Middle East and Europe. These disruptions have extended shipping times, with vessels rerouted around the Cape of Good Hope instead of passing through the Suez Canal. Congestion at UK ports has compounded delays, further emphasizing the critical need for early planning for the upcoming season.
What’s in Store for 2025?
Premier’s buyers had a highly successful purchasing season, personally sourcing an impressive array of exciting new ranges from the Far East. These include refreshed takes on timeless classics and entirely new, bespoke products exclusive to Premier.
Captivating new arrivals:
The ‘Enchanted Range’ of Lit Reindeer, featuring a new colourway of blue, purple, and cool white LEDs. This striking colourway is also available across Premier’s core lighting ranges, including Treebrights®, Clusterbrights®, Supabrights® and Flexibrights®. Based on customers’ initial reactions, this range is sure to be a big hit. It is absolutely stunning.
A dazzling ‘Aluminium Range’ of Lit Reindeer, illuminated with LED lights and enhanced by the aluminium which amplifies the glistening effect.
Stained Glass Window Desktop Items, bespoke designs that are certain to captivate consumers.
Lit Neon Signs – featuring multiple price points and a wide selection of vibrant designs, perfect for various retail needs.
Must-Have Items:
Premier’s 2024 Infinity Mirrors range stood out as one of the best on the market, both in terms of pricing, quality and packaging. According to Managing Director John Athwal, they sold exceptionally well. Retailers are expected to increase their order quantities for 2025.
Similarly, Flexibright® Motifs, which Premier introduced exclusively to the UK market last year, was another strong seller in 2024. With new designs and competitive price points added to both ranges, they remain must-have products for the 2025 Christmas season for retailers.
Exciting new Christmas Decorations Collection:
The sophisticated Sugar Plum Collection introduces pastel colours like pink, mint, and blue, paired with luxurious textures and festive designs that capture the essence of winter wonder. Perfect for creating a fairy-tale look, full of charm for the holiday season.
Colour Ranges:
Complementing their exceptional lighting offerings, Premier’s decorations colour ranges continue to capture the spirit of Christmas, blending cherished favourites with their various trend-focused designs. These are showcased through new key colour collections, alongside the enduring appeal of classic best-sellers.
Crimson Christmas: A traditional palette of rich reds, emerald green, gold, and chartreuse with nostalgic icons and characters.
Seductive Darks: Indulgent and elegant theme featuring shades of black, cherry lacquer, sepia, and burnt orange.
Nocturnal Darks: Atmospheric tones of emerald green, rustic caramel, and future dusk, evoking a deep forest setting with animals and folklore.
Serenity: Metallics, pale pink, soft grey, and natural wood create a calm, luxe vibe with muted neutrals and geometric stars.
Berry Kisses: Rich hues of cherry lacquer, plum berry, and champagne gold for a decadent experience.
Elements: A celestial theme with midnight blue, white, gold, and trendy tones like future dusk and purple funk.
By presenting products through colour-blocked displays, Premier has enhanced the shopping experience, allowing customers to view cohesive ranges across categories. Additionally, expanding homewares and linens have also contributed to Premier’s growing success in retail.
Christmas Tree Range:
With the introduction of National Tree® in 2024, the Premier Decorations artificial tree range is as comprehensive as it ever has been. With an increase in available products, both for National Tree Company® and the Premier Tree Company®, it seems their 2025 tree offer is officially the best yet.
Sales of Christmas trees in 2024 have been extremely buoyant, with a high demand for premium products. Consumers are willing to pay more as long as the product offers good value for money, which Premier, alongside the National Tree Company®, certainly provides.
Join Premier for an Incredible 2025 season!
To experience Premier’s 2025 range firsthand, book your showroom appointment with your Premier sales account manager today. For those unable to visit the Ruislip or Wrexham showrooms, Premier will also be exhibiting at Hall H of the Harrogate Christmas and Gift Fair 2024. If you have any questions; please call 0208 624 5555.
For more information visit: www.premierdec.com
