Harrogate Christmas & Gift Show: Hall B, Stand B15
It’s been two years since Norfolk Leisure unveiled their own-brand BOSK range at Harrogate, and festive business is going from strength to strength. CinJ spoke to the team…
How was Norfolk Leisure’s experience at the 2025 Christmas & Gift show, and the reaction to your own BOSK range of trees and decorations?
2025 was a busy one and the launch of new styles and designs were received extremely well by the trade. The introduction of premium quality trees across all price brackets made the collection even more attractive to buyers.
2026 will mark two years since you launched the brand at Harrogate. How has sales momentum built since then?
2025 was very positive with the brand continuing to strengthen and penetrate the market successfully. As we continue to strategically curate a stand out, premium and competitive range appealing to all customers then the momentum will continue. It’s the small details that matter – the BOSK trees are made from unmatched premium materials for longer life and a beautiful natural look.
Do you think more people are opting for beautiful artificial trees due to sustainable shopping habits?
Sustainability is continuing to be at the forefront of the consumer mind – purchasing an artificial tree that can be used for years along with energy efficient LEDS and recycled packaging will certainly be appealing
Reveal some of the exciting new designs you’ll be showcasing at Harrogate?
Along with new Christmas designs we are excited to launch our new collection of autumnal wreaths and garlands inspired by the rich colours, textures and warmth of the season. Beautifully crafted to capture the essence of autumn and bringing warmth to the homes, autumn wreaths in particular are growing in popularity and are seen adorning door fronts across the country.
Why is the Harrogate show an important event in your retail calendar?
As the key national Christmas buying event it is imperative to showcase the BOSK collection in a perfect environment, bringing together high quality buyers and strengthening our relationships. As with other exhibitors a huge amount of effort goes in to presenting our collections perfectly, whilst supporting our customers with good buying decisions.
