A year on from launching their own-brand BOSK range at Christmas & Gift, Norfolk Leisure is gearing up for another stellar show. CinJ spoke to the team to find out more…
What was the response from visitors to Harrogate in 2024 to the BOSK Christmas collection? And how has success been over the past 12 months?
BOSK’s debut at Harrogate was a resounding success. Buyers were impressed by the high-quality products at competitive prices. The flexible range, easily tailored to specific needs, was well-received.
Launching a new brand is always challenging but with a strong product offering, effective branding, strategic marketing, and strong industry relationships, BOSK’s debut at Harrogate was a triumph. The positive reception and subsequent growth in the first year have been truly remarkable.
“Sustainability is paramount in BOSK’s design process. We source high-grade, long-lasting PE material from Taiwan for a premium look that endures”
Norfolk Leisure has built a reputation over more than a decade for being experts in beautiful artificial trees and seasonal decorations. Why was this time last year the right time to launch your own collection?
Collaborating with a Far East supplier has allowed us to develop a product range tailored to the specific needs of the UK and Irish markets. The ability to customise aspects of the trees for exclusive ranges has been particularly well-received.
By working closely with both suppliers and customers we’ve been able to curate a range that aligns with customer preferences and seamlessly integrates into our branding and marketing strategies. Given the importance of Harrogate as a key event for Christmas buyers, it was the ideal platform to introduce our new range.
Artistic, large-scale décor pieces are central to the range. Have you noticed increased demand for these high quality items?
Demand for larger, sustainable Christmas decorations is growing. Consumers are increasingly inspired by social media trends and seek out bigger, more impressive decorations. High-quality, reusable pieces align with sustainability goals and offer retailers opportunities for in-store displays and retail upselling.
Is sustainability important when it comes to the design process for BOSK?
Sustainability is paramount in BOSK’s design process. We source high-grade, long-lasting PE material from Taiwan for a premium look that endures. Low-voltage, energy-efficient LED lights with timer functions minimise power consumption. We believe all businesses should prioritise sustainability in design.
Artificial trees are at the heart of BOSK. What can you tell us about new designs you’ll be showcasing at Harrogate?
We’ll have diverse pre-lit trees packed with innovative features. The designs encompass eco-friendly options with partially biodegradable trees, cutting edge aesthetics such as an icicle frost finish and high value promotions.
What are your customer best-sellers?
Our top-selling trees, Frosted Winterfold, Eaton, Rivington, Brampton Pine, and Arundel Spruce, offer a range of unique features that resonate with our customers.
These include natural touch tips for a realistic appearance, a wide range of customisation options enabling our trees to be tailored to specific budgets and preferences and exquisite detailing such as high-density micro-LED lights and many other light options.
And finally why is Harrogate such an important show for you as a business?
Harrogate is the pinnacle event for the UK Christmas industry, allowing Norfolk Leisure to showcase BOSK’s expanded product range and demonstrate our commitment to more than just outdoor living. This post-seasonal event provides a valuable opportunity to connect with customers and discuss upcoming trends.
Given the condensed purchasing period and strict order deadlines, Harrogate is the sole Christmas trade show BOSK/NL attends. It’s the perfect platform to showcase the comprehensive collection.
For more information visit: www.norfolkleisurelifestyle.com
