Harrogate Christmas & Gift Show: Hall H
It’s been a busy start to 2026 with Premier showrooms inundated throughout December, with customers visiting and spending good quality time with our sales team and the new 2026 ranges.
Having spoken with customers, it sounds as if despite the economic worries, most of ours seem to have had a good selling season and many reporting big uplifts from last year.
I have always said that during tough times, the public respond with Christmas cheer as if to forget the worries and the woes of the previous 12 months and we are hopeful 2026 will see more of the same.
As if to echo that very point, Champagne glass candles were reported to be a big hit with lots of retailers reporting selling out very early. Premier of course have capitalised on this with the introduction of candles in Wine, Whisky and even Martini glasses! There’s also a dark Stout glass which looks very similar to a Pint of Guinness. All this in addition to the Champagne glass, backed up by a battery version of the Whisky tumbler which lights up as the candle wick burns. All supplied in full colour CDU’s, Premier have all bases covered.
“Premier are introducing a new and very realistic battery-operated flaming candle branded LUMABRIGHTS”
To continue the candle theme, Premier are introducing a new and very realistic battery-operated flaming candle branded LUMABRIGHTS. This patented ‘flame’ effect has 3D movement and even a pool of melted wax on the candle top. Destined to be a big hit in 2026.
With the growth of creativity in outdoor displays, customers have been requesting suitable outdoor plastic LED candles that can be used in lanterns and porch displays. These products will be very price competitive but a word to the wise, make sure when comparing prices that the size is like for like. It has been reported that some suppliers are supplying candles measuring not only the body of the candle which is the industry standard but have measured to the top of the flame. Therefore a 10cm candle is marketed as 13cm. Do your due diligence and make sure you know what you are buying.
Infinity mirrors continue to be a success story and have sold very well. Premier have introduced an extremely competitively priced 4 foot and 6 foot series which can be used indoors and outdoors. Look out for the extended range of Infinities from the original 60cm as there are a few other sizes to suit all price points. The Robin series is one to make sure is on every order. As well as Infinity mirrors, Premier introduced the Stained Glass range of lit table-top decorations which were amongst the first to sell out in 2025. There are many additions to this very popular range including hanging options, new table-top and even sun catchers.
National Tree continues to gather pace with many retailers reporting excellent sales indicating that the public are receptive to these better quality trees and a must stock range for 2026. Another must stock item is the Scentsicles range of Christmas fragrance which has been extended and now includes the new Gingerbread scent.
Another early seller that most customers under ordered was the revolving tree stand. Whilst Premier had back up stocks, these were taken up very early so anticipating an increase in demand for 2026.
For those without front gardens, Premier continue to lead with an expanded range of products designed to dress windows from the inside of the home and doors from the outside. New ranges of Door Garlands and Window Curtains are proving a big hit with customers visiting the showrooms early including the new colour changing and neon options.
For those looking for inspirational items for the garden, we have released our new range of Golden Elegance sculptures which is a 2026 take on the gold ranges that are already in the market-place. With an increased bulb count, multi action LED’s across the collection and a more Premium looking gold finish than what’s out there, current feedback is that it’s a great move on for what is still a popular look.
We often ask ourselves how can we make a great product better and offer even more value to the end consumer and better margins to our customers. We are pleased to say we’ve done exactly that with improvements made to products across our range from adding Twinkling LED’s, Multi Action and Timers to many of the best-selling items in our collection as well as striving to offer lower prices despite this added value.
Premier continue to be market leaders in Christmas Animation with many new and exclusive items added this year. The “Nations favourite” Norbert, will be joined by some new Friends for 2026 and initial feedback already from customers is showing that the characters are going to be a success.
Our introduction of 8 inspirational showcases into the Premier range is inspiring customers to buy into the collections and we hope they will replicate what we are doing in our showrooms within their own stores. Showing how products can cross over from Decorations, Lights, Trees and Floristry to come together in one collection will make cross selling within the retail stores easy. Or as we like to say, Christmas with Premier couldn’t be easier.
For more information visit: www.premierdec.com
