Harrogate Christmas & Gift show: Queen’s Suite, Stand QS4
Woodlodge is heading to Christmas & Gift with its largest ever Snowlodge collection, and brand-new festive packaging. CinJ caught up with director Michael Woolridge…
2026 will mark Woodlodge’s fifth year taking its stylish Snowlodge range to Harrogate.
And the artificial pre-lit trees, lights, festive décor and plush, as well as retail solutions and products – all designed with quality and attractive pricing in mind – it offers, always goes down a storm with buyers.
So, it’s just as well that this January sees Woodlodge unveiling the largest ever Snowlodge Christmas collection. That’s 800 pieces of seasonal joy, or SKUs if you prefer!
“We’ve been exhibiting at Harrogate for five years, but this is our third with our new format – focused on a tighter range of product and specialising in specific categories within Christmas,” director Michael Woolridge says.
“Harrogate offers a good time for us to get in front of our customers with our complete Snowlodge range, and it’s a friendly show. Our pre-lit trees are always a good seller for us.
“In terms of trends, for Snowlodge it’s about bright and exciting product that catches the eye, and most importantly at the right price point. We also have some fun, festive plush décor that I’m confident will sell well.
“Christmas for me means a good break with the family and the chance to spend quality time with the kids. But then starting the year at the Harrogate show offers more festive magic.”
The breadth of Snowlodge’s new festive collection is designed to help retailers create standout displays and drive strong seasonal sell-through.
It builds on the success the brand saw in 2025, continuing to focus on best-selling formats and proven price points that have consistently performed well in stores – whether that be garden centres or independents.
“The expanded assortment has been carefully developed to maximise margin while offering customers a broad, cohesive Christmas story,” Michael explains.
“A key light of the 2026 launch is our all-new Snowlodge packaging, designed to being Christmas spirit into store. It’s been created to all charm, warmth and theatre at shelf level, adding instant festive impact.”
Snowlodge doesn’t just offer breadth and new-ness to buyers, the team is also always mindful of the need to inspire through clever visual merchandising.
The updated range features a distinct Snowlodge look and feel, with coordinated colour palettes, premium finishes and strong brand cues that elevate the overall retail environment. From hero gifting items to impulse-friendly lines, the collection allows retailers to layer displays, tell a story, and encourage repeat purchasing throughout the season.
“Snowlodge is about more than products, it’s about creating atmosphere,” adds Richard Newton, Retail Director. “This year’s collection has been designed to help retailers build a truly immersive Christmas experience—one that feels magical, cohesive and easy to shop.”
